IT’SUGAR Unveils Exclusive Barbie Chocolate Bars
Ft. Lauderdale, Fla. (January 24, 2024) –IT’SUGAR, the renowned specialty candy retailer known for its bold and innovative confectionery, has partnered with Mattel to create three exclusive Barbie-themed chocolate bars. This collaboration celebrates the timeless charm of Barbie with a sweet twist, combining fashion, fun, and flavour in a delectable treat that appeals to both Barbie fans and chocolate lovers.
The exclusive Barbie chocolate bars are a vibrant addition to IT’SUGAR’s eclectic lineup, designed to embody Barbie’s iconic style and playful spirit. The chocolate bars feature packaging inspired by Barbie’s signature style, creating a visual delight for fans and collectors alike. These delectable chocolate bars are just the beginning, as IT’SUGAR will soon introduce a variety of other Barbie-themed products in stores and on its website.
“We are excited to bring the magic of Barbie to life through our exclusive collaboration with Mattel,” said Justin Clinger, Assistant Vice President Creative and Marketing of IT’SUGAR. “These bars are just the beginning, and a delightful way for fans of all ages to experience the iconic Barbie brand.”
The Barbie chocolate bars are now available in IT’SUGAR stores nationwide and online at itsugar.com. These exclusive bars make a perfect gift for Barbie enthusiasts or a nostalgic treat for anyone looking to indulge their sweet tooth while celebrating an iconic cultural figure.
With this launch, IT’SUGAR continues to push the boundaries of confectionery creativity, proving once again that candy is more than a snack—it’s an experience. Whether you’re a Barbie fan, a chocolate lover, or both, these bars are a must-try addition to your sweet collection.