Ft. Lauderdale, Fla. (January 24, 2024) – IT’SUGAR, one of the largest specialty candy retailers in the U.S. announced the launch of a licensing deal with Mattel, introducing three exclusive Barbie Chocolate Bars. These delicious chocolate bars, priced at $3.99 each, are now available at IT’SUGAR stores and itsugar.com

The IT’SUGAR Exclusive Barbie Collection celebrate Barbie’s enduring legacy. The chocolate bars feature packaging inspired by Barbie’s signature style, creating a visual delight for fans and collectors alike. These delectable chocolate bars are just the beginning, as IT’SUGAR will soon introduce a variety of other Barbie-themed products in stores and on its website.

“We are excited to bring the magic of Barbie to life through our exclusive collaboration with Mattel,” said Justin Clinger, Assistant Vice President Creative and Marketing of IT’SUGAR. “These bars are just the beginning, and a delightful way for fans of all ages to experience the iconic Barbie brand.”

IT’SUGAR Stores epitomizes what the brand is known for: thousands of varieties of over-the-top sweets, humorous products, and immersive candy experiences with featured shops, including Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst. It also includes shops devoted to retro and international candy, TikTok-trending treats, and much more, providing endless playful entertainment for sugar enthusiasts of all ages.

For more information, please visit www.itsugar.com.