Guido Gobino

Turin and Milan, Italy Stores
guidogobino.com/en/botteghe

Guido Gobino is a distinguished Italian chocolatier renowned for his dedication to quality, innovation, and the rich traditions of Turin’s chocolate-making heritage. His journey in the world of chocolate is marked by a commitment to excellence and a passion for crafting exceptional confections.

History: Origins and Milestones

The foundation of the Gobino family’s chocolate legacy was laid in 1964 when Giuseppe Gobino joined a Turin-based confectionery company as a production manager. With experience in cocoa refining dating back to 1950, Giuseppe became the sole owner in 1980, steering the company towards specialization in traditional local products like Giandujotto and Gianduja cream.

In 1985, his son, Guido Gobino, entered the family business, infusing it with innovation and a renewed focus on Turin’s iconic chocolates. He rebranded the company as Laboratorio Artigianale del Giandujotto and introduced modern design elements, significantly transforming the artisan chocolate scene in Turin.

A pivotal creation came in 1995 with the introduction of the Tourinot, a 5-gram version of the classic Giandujotto. This elegant, small-sized chocolate became a symbol of tradition and innovation, produced using the finest raw materials and traditional extrusion techniques. The late 1990s and early 2000s saw further advancements, including collaborations with Tonda Gentile Trilobata hazelnut producers in the Langhe region, emphasizing a direct relationship with suppliers to ensure quality. In 1999, the Tourinot Maximo was introduced, reviving the original 1865 Gianduja recipe without powdered milk, using only IGP Piedmont Hazelnuts, aromatic cocoa, and Italian sugar.

The opening of the Bottega di Via Lagrange in 2007 provided a historic venue in the heart of Turin for showcasing Guido Gobino’s creations. In 2008, the Cremino al Sale was recognized by the London Chocolate Academy as the best praline in the world, highlighting the company’s dedication to excellence.

In 2019, a collaboration with the prestigious fashion house Giorgio Armani began, further elevating the brand’s status. The company was also named Ambassador of the Tonda e Gentile Hazelnut of the Langhe worldwide, underscoring its commitment to quality and tradition.

The year 2024 marks the 60th anniversary of the factory on Via Cagliari. To celebrate, the company has opened its doors to young emerging artists through the cultural project GugArt³, with works inspired by the stories and scents of Guido Gobino’s chocolate featured in significant events in Turin.

Accolades and Awards

Throughout its history, Guido Gobino’s chocolate atelier has garnered numerous accolades, reflecting its dedication to quality and innovation. The recognition of the Cremino al Sale as the world’s best praline in 2008 stands as a testament to the company’s excellence in confectionery craftsmanship.

The collaboration with Giorgio Armani in 2019 further solidified Guido Gobino’s reputation as a purveyor of fine chocolates, aligning the brand with luxury and high fashion. Being named Ambassador of the Tonda e Gentile Hazelnut of the Langhe worldwide underscores the company’s role in promoting and preserving the heritage of this prized ingredient.

Guido Gobino’s commitment to sustainability and quality is evident in its selection of raw materials. The company uses only the Tonda Gentile Trilobata Hazelnut, universally recognized as the best in the world, sourced directly from producers in the Langhe region. This direct relationship, established in 1997, ensures the highest quality and supports local agriculture.

Additionally, the milk used in their chocolate comes from farms in the Piedmont Alpine supply chain, thanks to an agreement with Latterie Inalpi. This partnership allows the use of excellent local ingredients while contributing to the development of more sustainable farming practices.

Guido Gobino’s chocolates are distributed across Europe and in many other countries, making the brand an ambassador for Italian taste and outstanding craftsmanship around the world. Guido’s journey from a family-run business to an internationally acclaimed chocolatier is marked by a steadfast commitment to quality, innovation, and tradition. The numerous accolades and collaborations with prestigious brands underscore the company’s legacy as a beacon of excellence in the world of chocolate.