Sweet Lollapalooza

Commerce Place, 10155 – 102 St NW, Edmonton, AB
brett@sweetlollapalooza.com
780-436-3190

From a downtown Edmonton chocolate shop, Brett Roy has built Sweet Lollapalooza into one of Alberta’s most internationally recognized artisan chocolate businesses. Known especially for its handcrafted bonbons and confections, the company combines classical technique, carefully selected chocolate and an ongoing pursuit of unusual flavours and ingredients.

Sweet Lollapalooza remains based in Commerce Place in downtown Edmonton, where its chocolates are made by hand. In 2025, the Edmonton Downtown Business Association reported that Roy had accumulated 96 international chocolate awards, an extraordinary record for an independent Canadian chocolatier.

From Professional Chef to Chocolatier

Roy’s path to chocolate began far from Alberta. Raised in Australia, he first worked with chocolate while training as a young chef at the Conrad Hilton resort on the Gold Coast. His culinary career later took him through professional kitchens before he eventually settled in Canada.

After moving to Edmonton, chocolate became his primary focus. He pursued specialized training in Quebec, the United States and internationally, including advanced studies with Valrhona in France, Brooklyn and Japan. Roy subsequently earned Valrhona’s Expert Chocolatier designation.

Sweet Lollapalooza opened its first Edmonton location in 2009, following earlier experimentation at local farmers’ markets.

Chocolate Made by Hand

Sweet Lollapalooza’s approach is firmly rooted in artisan confectionery. Its chocolates are handcrafted rather than mass manufactured, with individual bonbons sometimes requiring several days of preparation.

The collection includes ganaches, caramels, truffles, buttercrunch, chocolate bars and other confections. Roy works with premium couverture and ingredients from Canada and abroad, including chocolate produced from distinctive cacao origins.

One particularly notable example is Pure Nacional from Peru, a rare chocolate that has played an important role in Sweet Lollapalooza’s competition history.

Recognition on the International Stage

Roy’s work began attracting major international attention more than a decade ago.

At the 2013 International Chocolate Awards World Final, Sweet Lollapalooza earned silver medals for two bonbons: Pure Nacional and Raspberry Noir.

More awards followed. In 2016, Sweet Lollapalooza earned two gold and four silver medals in the Canadian competition, while Roy continued to receive recognition on the international stage. In 2017, the company reported winning four gold and six silver medals at the Canadian Final.

Roy was also named one of Dessert Professional’s Top 10 Chocolatiers in North America in 2015, further establishing Edmonton as an unexpected destination for internationally recognized chocolate.

An Alberta Chocolate Destination

Despite the international recognition, Sweet Lollapalooza remains closely tied to Edmonton. Its Commerce Place shop continues to produce chocolates in small batches, while its online store makes the collection available for delivery across Canada.

That combination of local production and international ambition gives Sweet Lollapalooza an important place within Canada’s artisan chocolate community. Roy’s career demonstrates that exceptional chocolate craftsmanship does not need to originate in Paris, Brussels or another traditional chocolate capital.

From an Edmonton boutique, Sweet Lollapalooza has helped put Alberta chocolate on the international map, one carefully handcrafted bonbon at a time.

Visit: Sweet Lollapalooza