Discover more than a century of Italian chocolate history, factory production and Baci Perugina in the heart of Umbria.

Just outside the historic centre of Perugia, Casa del Cioccolato Perugina brings visitors inside the story of one of Italy’s best-known chocolate brands. The guided experience combines the Perugina Historical Museum, chocolate tasting and a view into the working factory where generations of Italian confectionery have been produced.

For visitors who want to go beyond the tour, the Scuola del Cioccolato Perugina offers separately bookable courses and workshops led by Perugina’s chocolate masters.

Discover Casa del Cioccolato Perugina

Explore More Than a Century of Perugina

The visit begins in the Historical Museum, where exhibits trace the history of Perugina and the development of chocolate production in Italy.

Displays of historic packaging, advertising, machinery and archival material reveal how the company and its products evolved over more than a century. Visitors can also learn about cacao, from its origins to modern chocolate processing.

Discover the Story of Baci Perugina

No exploration of Perugina would be complete without Baci.

The museum dedicates part of its collection to the famous chocolate created in 1922, exploring its history, packaging and enduring place within the Perugina story.

Look Inside the Perugina Factory

The tour continues above the working factory floor.

An elevated walkway gives visitors a view over part of the production facility, providing a behind-the-scenes perspective on how Perugina chocolates are made. Production varies according to the factory’s seasonal schedule, so individual lines may not always be operating during every visit.

Taste Perugina Chocolate

Chocolate tasting is part of the guided Casa del Cioccolato experience and is offered throughout the year.

Depending on production, visitors may even have the opportunity to taste a Bacio Perugina taken directly from the production line.

Become the Chocolatier

Visitors looking for a more hands-on experience can book a course at the Scuola del Cioccolato Perugina.

The dedicated chocolate school features equipped workstations where Perugina’s chocolate masters teach techniques for working with chocolate. Participants create their own chocolate pieces and take their creations home after the course. English-language courses are available by reservation.

Bring Home a Taste of Perugia

The experience finishes with access to the Perugina shop, where visitors can browse the company’s chocolates and gifts, including different varieties of Baci Perugina.

The shop can also make a useful final stop for travellers looking for a chocolate souvenir from Umbria.

Tips for Planning Your Visit

Visits to Casa del Cioccolato Perugina are guided and advance reservations are required. The complete tour lasts approximately 90 minutes and can be offered in Italian or English.

The attraction is located within the Perugina production complex approximately 15 minutes from Perugia’s historic centre. Factory viewing depends on the production schedule, so visitors should not expect every production line to be operating during every tour.

Chocolate School courses require a separate reservation from the museum and factory tour.

Find Casa del Cioccolato Perugina

Why It’s Worth the Stop

Casa del Cioccolato Perugina offers something increasingly valuable for chocolate travellers: the opportunity to connect a historic chocolate brand with an active production facility.

The museum provides the history, the elevated factory route brings visitors closer to modern production, and the tasting provides the obvious finale. Adding a Chocolate School course turns the visit into a more immersive introduction to Italian chocolate craftsmanship.